Case · Retail and e-commerce

Case: How Maatio helped Cycle Center Finland grow its online sales

Search engine optimisation lifted the key search terms by an average of 33.2 positions on Google. Online sales grew 217% and ROI was +1090%.

  • Search engine optimisation
  • Facebook advertising
  • Instagram advertising
  • TikTok advertising
  • Video production
  • 217%Sales growth (Jan 2024 vs Jan 2025)
  • 48%Sales growth (Q4 2023 vs Q4 2024)
  • +1090%ROI (Jan 2024 vs Jan 2025)
  • +33.2 positionsImprovement in search rankings

Our client

Cycle Center Finland is a leading retailer of bicycles and cycling accessories in Finland, offering a wide range of top brands and expert service.

The challenge

Cycle Center Finland faced challenges in growing the visibility and sales of its online store in a competitive market. It was hard for the company to stand out from the other players in the industry, and it needed effective search engine optimisation to improve its organic visibility and sales.

The solution

Cycle Center Finland decided to adopt Maatio's search engine optimisation services to improve the visibility of its online store. They chose Maatio, convinced by its expertise and previous results. Maatio started by analysing Cycle Center Finland's current search rankings and identifying the key search terms, such as 'polkupyörä' (bicycle), that had the potential to improve visibility.

The results

With Maatio's search engine optimisation services, Cycle Center Finland achieved significant results. The key search terms rose by an average of 33.2 positions in Google's search results, and several search terms held the number 1 position throughout the 28-day measurement period. From January 2024 to January 2025 sales grew 217%, and from Q4 2023 to Q4 2024 sales grew 48%. ROI was +1090%. Cycle Center Finland succeeded in growing its sales and significantly improving the visibility of its online store.

Maatio helped us achieve unprecedented results in our online store. Our search rankings improved considerably, which showed directly in sales growth.

Tomi Kanto, CEO, Cycle Center Finland (translated from Finnish)

In the client's words (video in Finnish)

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